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EXPANDING THE PIE: Council includes broader representation from state’s craft beverage sectors

Council includes broader representation from state’s craft beverage sectors
An update to Michigan law is bringing a more equitable approach to how license fees from craft beverage producers are spent.

On Oct. 1, the Michigan Craft Beverage Council will replace the Grape and Wine Industry Council and expand its membership to also include breweries, cideries and distilleries to reflect the breadth of the state’s craft beverage industry.

The current Grape and Wine Industry Council — which all Michigan-based alcoholic beverage manufacturers support via their annual license fees — focused its efforts on the promotion of the Michigan wine industry and wine grape research. READ MORE…